Screen Shot 2012-05-16 at 7.54.09 AM

A Day Made of Glass

In this 11-minute video, Corning shows how “highly engineered glass with companion technologies” might be used during a day in our future. The company says that some of the technologies depicted in the video already are “deployed to a degree”, some are in development, and some are still in the conceptual stage.

See it here.


  1. dwoollcombe

    1) Does it help
    people understand that we can “get there from here”? Yes – but in an overtly commercial way 6/10

    2) Does it offer
    a holistic vision? Not so much – it is child-centred. 5/10

    3) Does it help
    create an emotional as well as intellectual understanding of sustainable
    development? Yes – 7/10

  2. This was our third choice overall, It is very long and seems a little bit more futuristic and less helpful for everyone overall. The concepts are really cool but it doesn’t seem to be an idea that can benefit everyone in a society where having futuristic technology isn’t the biggest challenge we face. 6/10

  3. Good series of stories and visuals that gives a strong sense of possibility for the future.  The main incentive for this future is based on convenience, but also personal connection.  It doesn’t have a strong focus on how to sustain our social-ecological systems, besides the brief bit on solar.  I do appreciate the vision on health, which we don’t often see in sustainability videos.  The visual techniques and narrative style could have a strong impact on visualizations for sustainability if there were a stronger focus on whole systems.  The length is also pretty long.  Impact is 7 out of 10. 

  4. Vanessa Timmer

    I watched both the original and this longer hosted version of the Corning glass.  I think the non-hosted one might work better for the FWW exhibit because of the length; however, I also enjoy the hosting and pausing that allows certain innovations to be highlighted.  This is a great example of a video that shows a ‘day in the life’ – it literally explores the future through a day in the life of this family and cycles through the home, infrastructure, school, work, medical system, fashion etc.  This is very screen centric (logically) but that also sometimes seems to distance the participants from the world they are in.  I was personally horrified that the children needed to add dinosaurs in order to make the Redwoods interesting and the wall blocking entry into the forest is worrying.  It would be great if they could have a smart shovel and pail where they can muck about and learn about nature while getting ‘soil testing’ results from a smart shovel rather than just being behind the screen.  Certain things have not changed in this future (driving to school) and others are exciting (new medicine and teaching).  I like how they addressed some of the concerns with bandwidth and power.  This is definitely focused on one aspect of the future and it is a reality for the wealthy parts of society.  It would have been great if Corning had a section on how this can help remote mapping of indigenous territories or support HIV Aids medication distribution etc.  The main reason I like this and think we should include it is because it does show a family going through all different aspects of their day enhanced by this technology.


  5. Spot on with this write-up, I truly feel this amazing site needs a lot more attention. I’ll probably be back again to see more, thanks for the info!

Leave a Reply

Connect with Facebook